Bet365 are one of the biggest bookmakers in the UK. They'e a private, family-run company based in Stoke-on-Trent and continue to grow at a rate of knots. They claim to have close to a million customers worldwide and now employ upwards of 600 people.

The company began in 1974 as a series of betting shops dotted around the Midlands and North-West. During the late 1990s, a telephone betting division was set up and an online operation followed shortly afterwards. In 2005, bet365 decided to sell their several hundred shops to Coral and instead focus more on their fast-expanding online business.