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Hills have opened betting on three of the major handicaps at Cheltenham, and now offer betting on the William Hill Trophy, Coral Cup, and the Racing Post Plate.
Welsh National and Red Square Gold Cup winner Miko De Beauchene heads the betting at 9/1 for the Hills-sponsored three-mile event next month with Grand National favourite Cloudy Lane and Troytown Chase winner Royal County Star jointly holding 10/1 second-favouritism.
Kate Miller, spokeswoman for Hills said: "This year’s renewal of the William Hill Trophy looks set to be another cracker.
"After his performance last weekend, we feel Miko De Beauchene thoroughly deserves to be at the head of the betting but as the entries show, there will be many using our race as a prep run for the Grand National."